WOOLWORTHS
Augmented Reality, Packaging, Blog
Finding
Consumers see spring as a time to reset and refresh their lifestyles.
Insight
Spring inspires a desire for change and renewal.
Concept
Spring To Life
Objective
Position Woolworths as essential for a vibrant spring refresh.
"Spring To Life" taps into the seasonal drive for renewal, symbolising the awakening of our environment, routines, homes, and selves. It positions Woolworths as the catalyst for bringing customers' spring aspirations to life, whether through fresh food, lifestyle products, or inspiring experiences. The concept makes Woolworths synonymous with the rejuvenating energy of the season, encouraging customers to refresh their habits, homes, and health with products that embody vitality, quality, and style.